👥Audiences

A key feature of the Odore Platform is segmentation of data. On our platform you can create audiences with certain characteristics. How you segment people is completely up to you and you can use as many or little characteristics as you like.

For example: if you have asked customers what skin type they have and what age group they are within, you can create an audience based on that information. You can find all the people that may have dry skin and are 18 years old for future campaigns or when a new product is launched.

This is a useful feature to boost customer engagement and target specific consumers.