> For the complete documentation index, see [llms.txt](https://docs.odore.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.odore.com/getting-started/what-is-odore.md).

# What is Odore?

The Odore platform is a next generation SaaS customer engagement platform that gives brands the tools to build personalised two-way customer relationships. Our platform enables you to collect & use zero-party data for customer behaviour analytics in order to personalise consumer experiences. This can be done through **interactive quizzes**, **digital sampling and personalised Ecommerce experiences.**

On our platform, you can create fully customised sampling campaigns to launch on a variety of media channels, collect high-value customer data, retarget customers to purchase, and automatically collect data back into your systems.

![](https://odore-41d0dec10370.intercom-attachments-1.com/i/o/381432390/d78e7255bf6e36d1178d3d19/https-3A-2F-2Fs3-us-west-2.amazonaws.com-2Fsecure.notion-static.com-2Fd728a05c-b750-49e1-b63f-f15d9ae40974-2FGroup_3126.png)

Digital sampling enables greater accessibility and reach, increasing customer acquisition, boosting brand awareness and building customer loyalty. Odore provides the software service allowing your company the ability to design, build, edit and have control of the whole sampling campaign which integrates directly into your company's CRM, social media platforms and email server.

Our platform is used by a large number of brands from various industries: Beauty, Food, Health and more.

![](https://odore-41d0dec10370.intercom-attachments-1.com/i/o/381432414/48325121e28970884e04e55d/https-3A-2F-2Fs3-us-west-2.amazonaws.com-2Fsecure.notion-static.com-2Fc6adc8c2-6359-4683-ae31-cb2875a57fd3-2FGroup_3127.png)

### Guides: Jump right in

Follow our handy guides to get started on the basics as quickly as possible:

{% content-ref url="/pages/iNarCWIR2PKJ8tlY1d2q" %}
[Logging into the Odore Platform](/fundamentals/app-settings/logging-into-the-odore-platform.md)
{% endcontent-ref %}

{% content-ref url="/pages/Pl8P3dJWwaGWsfqoECo8" %}
[Entering in your company & personal information](/fundamentals/users/entering-in-your-company-and-personal-information.md)
{% endcontent-ref %}

{% content-ref url="/pages/KjsZlTTB9lDg9ivgTouR" %}
[Adding Products](/fundamentals/adding-products.md)
{% endcontent-ref %}

### Fundamentals: Dive a little deeper

Learn the fundamentals of Odore to get a deeper understanding of our main features:

{% content-ref url="/pages/ADQfcAyf42e2LaKAbFy5" %}
[Creating your first email template](/the-builder/email-templates/creating-your-first-email-template.md)
{% endcontent-ref %}

{% content-ref url="/pages/34H14fCmT77d067P7oFm" %}
[Creating your first interface template](/the-builder/interface-templates/creating-your-first-interface-template.md)
{% endcontent-ref %}

{% content-ref url="/pages/KChbsuNz9079tobnxW2f" %}
[Editing templates](/the-builder/library/editing-templates.md)
{% endcontent-ref %}

{% hint style="info" %}
Help and support is always available so if you have a question do not hesitate to reach out to us via the chatbot.
{% endhint %}