> For the complete documentation index, see [llms.txt](https://docs.odore.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.odore.com/campaigns/creating-a-new-campaign/email-campaigns.md).

# Email campaigns

Sending out marketing emails using the Odore platform

{% hint style="info" %}
The Odore platform can connect seamlessly to your company's email contacts and trigger campaign emails using your own email address to selected contacts or all your contacts.
{% endhint %}

One of the key features of our platform is that it allows you to build marketing campaigns for your customers.

{% embed url="<https://www.youtube.com/watch?v=y259dnuR11I>" %}

This can be found by pressing the new campaign button on the lefthand side.

![](https://276211699-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVdih6Z9ghusNdZW7d15f%2Fuploads%2FUpjIzIewAzpnhyPIshJ5%2FScreenshot%202021-10-26%20at%2011.12.02.png?alt=media\&token=a0e96060-8c00-4784-bcbf-37c207838d32)

The first step would be to **create a new email campaign by selecting the Email button.**

![](https://odore-41d0dec10370.intercom-attachments-1.com/i/o/380758866/3cc09cd5ee6690a9f9541cc9/Group+28211.png)

You then set the information for the **first email** that you are planning to send out.

First select the Email and Interface templates that you have built and you would like to use for your email campaign.&#x20;

![](https://odore-41d0dec10370.intercom-attachments-1.com/i/o/380759761/7bff53c4ca84b202e510a75e/Group+2951.png)

It is important to define the following:

* Email design (this is built on the drag and drop builder)
* Audience
* Subject line
* Schedule
* From (Name and Email)

Once you have completed all the inputs, you then select the **next touchpoints**. For example:

![](https://odore-41d0dec10370.intercom-attachments-1.com/i/o/380760210/13a71f5ce32ff3b768d8b7ae/Group+2952.png)

Within each one, you can set the **triggers** and define when the customer should receive further content:

![](https://odore-41d0dec10370.intercom-attachments-1.com/i/o/380760585/ebcbc877ca285beb0ba787f5/Group+2953.png)

Once you have setup the email touch points click next under Campaign Overview to continue.&#x20;

![](https://276211699-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVdih6Z9ghusNdZW7d15f%2Fuploads%2FX4gqLJg6v9VvarGmpmz8%2FScreenshot%202021-10-26%20at%2014.20.07.png?alt=media\&token=8cf5150c-470c-4daf-99a8-fee661bcce17)

Add your products and specify other campaign details such as campaign settings, security and fulfilment.

![](https://276211699-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVdih6Z9ghusNdZW7d15f%2Fuploads%2FjchdSCmE2OePPtODdfc6%2FScreenshot%202021-10-26%20at%2014.20.34.png?alt=media\&token=94dbb25a-444c-4f3d-b959-5bff20f244cd)

Once everything has been defined and confirmed check the campaign overview and flow before you approve the campaign for launch.&#x20;

![](https://276211699-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVdih6Z9ghusNdZW7d15f%2Fuploads%2F8JamDGydV9xllgAGR49i%2FScreenshot%202021-10-26%20at%2014.21.13.png?alt=media\&token=a616d57f-cdb8-4e7e-b41b-dc160653bdc1)